Important SEO Questions and Answers for Interview

Question: What are the 4 important meta tags in SEO and their character limits?

Answer: Title Meta tag — 60 characters limits

Description Meta tag — 150 characters limits

Keyword Meta tag — 200 characters limits

Meta Robot tag – N/A

Question: What is do-follow and a no-follow link?

Answer: Do-follow Link - do-follow links are counted as backlink by search engines. They help to enhance website ranking.

No-follow Link - uses rel=”nofollow” HTML tag. This nofollow tag tells search engines to ignore that link. They don’t impact search engine rankings.

The main difference is: "Dofollow links help your search engine rankings. Nofollow links don’t."

Question: What is an anchor text?

Answer: It is the clickable hyperlink text used to link two pages.

Question: What is 301 redirection?

Answer: 301 redirection is a method by which an old URL redirected to a new URL.

Question: What is robots.txt?

Answer: Robots.txt instruct search engine bot what to crawl or what not to crawl in your website.

Question: What is Difference Between Meta Robots & Robots.txt?

Answer: Meta Robots: Meta robots tag also ensures that your link equity is not being lost, with the use of the 'follow' command. It can be also use for a single page or files.

Robots.txt files are best for disallowing a whole section of a site, such as a category.

Latest Google Update - Latest Google SEO Update

Latest Google SEO Update: Every year, Google launches and changes its search algorithm to avoid duplicate result in SERP. While most of these changes are minor, sometimes Google rolls out a "major" algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways.

Here I am sharing the list of latest Google updates:

March 26, 2018 — Mobile-First Index Roll-Out 

• Rolling out mobile-first indexing (Google)
• Google begins rolling out mobile-first indexing to more sites (SEL)

March 14, 2018 — Zero-result SERP Test

• Zero-Result SERPs: Welcome to the Future We Should've Known Was Coming (Moz)
• In-Depth Look at Google’s New Zero Result Search Results (SEM Post)

March 8, 2018 — "Brackets" Core Update  

• The Brackets Update – Analysis and Findings From The March 7, 2018 Google Algorithm Update (GSQi)
• Google Confirmed Weekend Algorithm Ranking Shift As "Core Update" (SER)

2017

November 30, 2017 — Snippet Length Increase  

• How Long Should Your Meta Description Be? -- 2018 Edition (Moz)
• Google officially increases length of snippets in search results (SEL)
• Google Shuffles Global SERP Feature Trends (RankRanger)

October 17, 2017 — Chrome HTTPS Warnings  

• Next steps toward more connection security (Chromium)
• Google emails warnings to webmasters that Chrome will mark http pages with forms as ‘not secure’ (SEL)

June 20, 2017 — Google Jobs  

• Connect to job seekers with Google Search (Google)
• Google launches its AI-powered jobs search engine (TechCrunch)

February 6, 2017 — Unnamed Update  

• The February 7, 2017 Google Algorithm Update – Analysis and Findings From A Significant Core Ranking Update (GSQi)
• February 7th Google Algorithm Update Was Big (SER)

January 10, 2017 — Intrusive Interstitial Penalty  

• Google warns it will crack down on “intrusive interstitials” in January (SEL)
• Official: Google Intrusive Interstitials Mobile Penalty Now Rolling Out (SER)

2016

September 27, 2016 — Penguin 4.0, Phase 1

• Why Didn't You Recover from Penguin? (Moz)

September 23, 2016 — Penguin 4.0 Announcement  

• Penguin is now part of our core algorithm (Google)
• Google updates Penguin, says it now runs in real time within the core search algorithm (SEL)

May 12, 2016 — Mobile-friendly 2

• Google’s mobile-friendly algorithm boost has rolled out (SEL)
• Continuing to make the web more mobile friendly (Google)

February 23, 2016 —  AdWords Shake-up  

• Four Ads on Top: The Wait Is Over (Moz)
• Google AdWords Switching to 4 Ads on Top, None on Sidebar (SEM Post)

2015

October 26, 2015 — RankBrain*  

• Google Turning Its Lucrative Web Search Over to AI Machines (Bloomberg)
• FAQ: All About The New Google RankBrain Algorithm (SEL)

July 17, 2015 — Panda 4.2 (#28)  

• Google Panda Update: Everything We Know About Panda 4.2 (The SEM Post)
• Google Panda 4.2 Is Here (SEL)

May 3, 2015 — The Quality Update  

• The Quality Update: Google Confirms Changing How Quality Is Assessed, Resulting In Rankings Shake-Up (SEL)
• Google's 'phantom' algorithm update hits websites (CNBC)

April 22, 2015 — Mobile Update AKA "Mobilegeddon"  

• Finding more mobile-friendly search results (Google)
• 7 Days After Mobilegeddon: How Far Did the Sky Fall? (Moz)

UPDATED: Top 50 Social Bookmarking Sites Lists 2019

Find the list of top 50 social bookmarking sites that will help you to increase organic ranking and traffic.

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Top 10 Free SEO Tools

List of top 10 SEO tools that will definitely help you to analyze and implement your website according to Google guidelines.

1: Google PageSpeed Insights

Google PageSpeed Insights use to check the speed and usability of your site on multiple devices

2: Keywordtool.io

Keywordtool.io gives you 700+ keywords ideas for a single root keyword.

3: Google Analytics

Google Analytics helps you to check over all performances of your website. Such as Traffic, Sessions, Users, Visitors and more.

4: Google Webmaster/Google Search Console

Google Webmaster now known as Google Search Console, helps you to check the health of your website. Such as Crawling, Indexing, Website Errors, 404 pages and more.

5: Open site explorer

Open Site Explorer is a link analysis tool helps to you to see the competitor links, anchor text, linking domains and more.

6: Google Keyword Planner

Google Keyword Planner helps you to search keywords, keywords groups, keywords according location, search volume, competitions and more.

7. Schema Creator

Schema Creator helps you to organize your search results in search engine. Schema is one of the most important ranking factors.

8. SERP Rank Checker

SERP Rank Checker helps you to check your keyword position in search engine.

Google Analytics: Top 20 Interview Question and Answers for Beginners

Question: – What is Google Analytics?
Answer: – Google Analytics is a free service provider and an essential tool for search engine optimization that is use for marketing purpose and helps you to measure the effectiveness of all your marketing efforts.

Question: – How to set Google Analytics account for a website?
Answer: – Setup a Google Analytics account for a website is very simple and easy. Follow the step by step process listed below:

Step 1: Type this URL (http://ift.tt/il8UGQ) in your browser.

Step 2: Click on Sign in

Step 3: Sign in with your existed Google account

Step 4: Click on Admin Tab

Step 5: Fill the information and then click on the Get Tracking ID

Step 6: A pop-up window will open click on I Accept

Step 7: Copy the JavaScript Code.

Step 8: Paste it on your website home page in <head> </head> section

Step 9: Click on Home Tab

Step 10: Your website is listed now

Now enjoy and track your website performance.

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How NOODP And NOYDIR Tags Make Effect On SEO

Recently I came across a client who had <meta name=”robots” content=”NOYDIR” /> and <meta name=”robots” content=”NOODP” /> tags in their meta data and I feel there is need to go in depth on the purpose of these two tags and how they can affect SEO. 

A while back we wrote on this topic when the new canonical tag came out. But it’s been a few months and I feel it’s important to highlight the two tags individually.

Let’s talk about NOODP first. According to Matt Cutts blog, in some cases, if someone types in a keyword into the search, Google may use descriptions from the open directory project as the page title and meta description for you organic listing.  The NOODP tag allows you to essentially opt out of the open directory project title and description override.  Just in case you weren’t aware, the open directory project is DMOZ.  Matt mentions that it may take 3 to 4 days for your NOODP meta tag to update after your page was re-crawled.

On-Page SEO Techniques 2015

On-Page SEO techniques that you should follow to promote a website to generate more revenue.

• Write Well SEO Structured Content. (Content is King)
• Update XML Sitemap and Resubmit in Google Webmaster Tools.
• Create Robots.txt and submit it in Google Webmaster Tools.
• Write relevant Meta title and Meta Description.