CPM stands for Cost Per 1000 Imperssions (M is roman number for 1000).
Suppose if your CPM is 10$ it meanse your ad will shown 1000 times for 10$.
If your budget is 1000$ then you ad shown 100000 times.
Total Budget = 1000$
CPM = 10$
Calculation: - Impression = (Total Budget) x (1000/CPM)
Then Impression = (1000)x(1000/10)
= (1000)x(100)
= 100000
Suppose if your CPM is 10$ it meanse your ad will shown 1000 times for 10$.
If your budget is 1000$ then you ad shown 100000 times.
Total Budget = 1000$
CPM = 10$
Calculation: - Impression = (Total Budget) x (1000/CPM)
Then Impression = (1000)x(1000/10)
= (1000)x(100)
= 100000
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