How to Optimize Title Tag To Getting Better Result in SEO

For a better idea what I'm talking about, here are a list of some action words, which I've segmented by searcher intent for enhanced relevancy.

Informational Action Words - learn, discover, find, read, see
Transactional Action Words - try, get, buy, download

• Front load the primary keywords
• Add an action word
• Mix in a keyword variation or secondary keyword
• Close with my brand

So my title tag look like this:

Bird Watchers Guide - Learn about Bird Watching | The Birding Barn

By adding these secondary keywords and variations, this page has the ability to rank on the secondary keyword "bird watching," variations of long tail keywords "learn about bird watching," and my primary keyword "bird watchers guide" and even "bird watchers." This strategy is a very powerful method for getting the most out of your SEO title tags and ranking for a wider variety of queries.

Too often, I see SEOs duplicate the primary keywords in the title tag. Not only does this look spammy (killing the credibility of the site), but also it offers no technical SEO benefit.

So given all the steps I've laid out, these are a few of my favorite title tag formulas broken out by page type. These are examples you can use across a variety of websites and documents.