Important SEO Questions and Answers for Interview

Question: What are the 4 important meta tags in SEO and their character limits?

Answer: Title Meta tag — 60 characters limits

Description Meta tag — 150 characters limits

Keyword Meta tag — 200 characters limits

Meta Robot tag – N/A

Question: What is do-follow and a no-follow link?

Answer: Do-follow Link - do-follow links are counted as backlink by search engines. They help to enhance website ranking.

No-follow Link - uses rel=”nofollow” HTML tag. This nofollow tag tells search engines to ignore that link. They don’t impact search engine rankings.

The main difference is: "Dofollow links help your search engine rankings. Nofollow links don’t."

Question: What is an anchor text?

Answer: It is the clickable hyperlink text used to link two pages.

Question: What is 301 redirection?

Answer: 301 redirection is a method by which an old URL redirected to a new URL.

Question: What is robots.txt?

Answer: Robots.txt instruct search engine bot what to crawl or what not to crawl in your website.

Question: What is Difference Between Meta Robots & Robots.txt?

Answer: Meta Robots: Meta robots tag also ensures that your link equity is not being lost, with the use of the 'follow' command. It can be also use for a single page or files.

Robots.txt files are best for disallowing a whole section of a site, such as a category.