SEO has changed over the years, and what worked once doesn’t necessarily work now. Some of the old strategy you are using not only will keep your traffic inactive, but they may actually cause your traffic to drop.
What should you do?
You should stop using the tactics I discuss below and start using the new solutions I’ve outlined for you:
Obsolete tactic #1: More links means higher rankings
According to Search Metrics, the 3rd most determining factor in your rankings is that how many backlinks you have?
If you have more backlinks, this does not mean that you will get the top ranking. These days, you’ll notice that the new sites with only a handful of links outranking old reliable sites.
Why?
Because their backlinks are more relevant. With Google’s Penguin algorithm update, relevancy of the links is more important than their quantity.
It means you don’t need to focus on backlink quantity. Instead, you need to focus on quality links, which will be good to increase your ranking.
Obsolete tactic #2: SEO is on the subject of writing keyword-rich content
If you want to promote for a phrase like “business sector in India” you would need to place this phrase on your web page, right? and according to Google’s Latent Semantic Indexing (LSI) algorithm.
Latent semantic indexing (LSI) is an indexing and retrieval method that uses a mathematical technique called singular value decomposition to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text. LSI is based on the principle that words that are used in the same contexts tend to have similar meanings.
In other words, Google sees the phrase “corporate sector in India” as being alike to “business sector in India.” That means if you use the word “corporate” instead of “business” you would still rank for both terms.
So always try to write user-friendly content instead of write keyword-rich content. If you are targeting your users first and write best content for them, Google will obviously figure out what terms you should rank for and will place you there.
Avoid writing keyword-rich content as it doesn’t help with rankings any longer.
Obsolete tactic #3: SEO is just links, code, and content
That’s what SEO used to be 5 years ago. The sites with ordinary content, tons of links, and good on-page optimization used to rank well.
That’s not the case anymore. These days the sites that do well be likely to also have a large social following.
Whether you believe or not that social media has a direct or indirect impact on rankings, it does impact rankings.
Why?
If your site becomes more popular on the social web, the more eyeballs you will draw to it. And the more people see it that help to get the more backlinks.
If you want better rankings, don’t just focus on link building. Also focus on building up your social profiles.
Obsolete tactic #4: More pages means more traffic
Wikipedia is the best example of a content rich site that gets more traffic. So, if you want more traffic you should create additional pages, right?
If your pages aren’t high in quality, you won’t rank well. Instead of actually helping you, adding too much content, specially average content, can hurt you.
Google’s Panda update, which targeted sites with low quality content. Such sites got penalized, and their search traffic dropped.
Don’t create sites with thousands of pages. Focus on creating high quality content.
Obsolete tactic #5: Higher rankings means more traffic
There is a big fallacy in the SEO industry that higher rankings mean more search traffic.
Sure, more people will see your listing, but it doesn’t mean you will get more clicks.
Why?
Because the keywords you are targeting may not get much search volume. Or your meta tags may not be attractive, which will cause people to not click on your listings.
You can solve this by doing two things:
You need to start using Google’s Keyword Planner tool by to find the right keywords to go after.
Conclusion
Stop wasting your time on outdated SEO strategy, and start focusing your energy on strategies that will improve your traffic.
What should you do?
You should stop using the tactics I discuss below and start using the new solutions I’ve outlined for you:
Obsolete tactic #1: More links means higher rankings
According to Search Metrics, the 3rd most determining factor in your rankings is that how many backlinks you have?
If you have more backlinks, this does not mean that you will get the top ranking. These days, you’ll notice that the new sites with only a handful of links outranking old reliable sites.
Why?
Because their backlinks are more relevant. With Google’s Penguin algorithm update, relevancy of the links is more important than their quantity.
It means you don’t need to focus on backlink quantity. Instead, you need to focus on quality links, which will be good to increase your ranking.
Obsolete tactic #2: SEO is on the subject of writing keyword-rich content
If you want to promote for a phrase like “business sector in India” you would need to place this phrase on your web page, right? and according to Google’s Latent Semantic Indexing (LSI) algorithm.
Latent semantic indexing (LSI) is an indexing and retrieval method that uses a mathematical technique called singular value decomposition to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text. LSI is based on the principle that words that are used in the same contexts tend to have similar meanings.
In other words, Google sees the phrase “corporate sector in India” as being alike to “business sector in India.” That means if you use the word “corporate” instead of “business” you would still rank for both terms.
So always try to write user-friendly content instead of write keyword-rich content. If you are targeting your users first and write best content for them, Google will obviously figure out what terms you should rank for and will place you there.
Avoid writing keyword-rich content as it doesn’t help with rankings any longer.
Obsolete tactic #3: SEO is just links, code, and content
That’s what SEO used to be 5 years ago. The sites with ordinary content, tons of links, and good on-page optimization used to rank well.
That’s not the case anymore. These days the sites that do well be likely to also have a large social following.
Whether you believe or not that social media has a direct or indirect impact on rankings, it does impact rankings.
Why?
If your site becomes more popular on the social web, the more eyeballs you will draw to it. And the more people see it that help to get the more backlinks.
If you want better rankings, don’t just focus on link building. Also focus on building up your social profiles.
Obsolete tactic #4: More pages means more traffic
Wikipedia is the best example of a content rich site that gets more traffic. So, if you want more traffic you should create additional pages, right?
If your pages aren’t high in quality, you won’t rank well. Instead of actually helping you, adding too much content, specially average content, can hurt you.
Google’s Panda update, which targeted sites with low quality content. Such sites got penalized, and their search traffic dropped.
Don’t create sites with thousands of pages. Focus on creating high quality content.
Obsolete tactic #5: Higher rankings means more traffic
There is a big fallacy in the SEO industry that higher rankings mean more search traffic.
Sure, more people will see your listing, but it doesn’t mean you will get more clicks.
Why?
Because the keywords you are targeting may not get much search volume. Or your meta tags may not be attractive, which will cause people to not click on your listings.
You can solve this by doing two things:
You need to start using Google’s Keyword Planner tool by to find the right keywords to go after.
Conclusion
Stop wasting your time on outdated SEO strategy, and start focusing your energy on strategies that will improve your traffic.
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